Selling
How Homes Actually Sell Today (It's Not Open Houses)
Quick answer
Most agents still rely on cold calling and open houses, but the data shows that less than 10% of homes sell from an open house, and 100% of buyers search online. To sell a home today for top dollar, you need cinematic video, targeted digital ads, and instant response times.
Key takeaways
- Only 4% of buyers find their home from a yard sign.
- Over 50% of buyers find the exact home they buy online.
- The average agent takes 15 hours to reply to an online lead. We take 60 seconds.
- Virtual staging and 3D tours save money and get more views.
Do yard signs and open houses work?
No. Only 4% of buyers find their home from a yard sign. Less than 10% of homes are sold to someone who walked into an open house.
Many agents use open houses to find new clients for themselves, not to sell your home. Today, 100% of buyers use the internet to search for homes, and 70% of them do it on their phone.
If your home doesn't have professional video and a targeted digital ad campaign, you are missing the vast majority of buyers.
Why does response time matter when selling a house?
Because online buyers move fast. If an agent takes 15 hours to reply—which is the industry average—the buyer has already moved on to another property.
Over 40% of buyer inquiries come in after business hours. We use automated systems to reply to every buyer in under 60 seconds, no matter what time it is. Speed wins deals.
Frequently asked questions
What is virtual staging?
Virtual staging uses technology to add realistic furniture to photos of an empty home. It costs 97% less than renting physical furniture, but gives online buyers the exact same high-quality visual experience.
See our digital marketing plan for your home.
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South Florida real estate agent